Now-Next-Why

I’m a consultant who’s specialised in foresight / strategy / innovation for 20+ years. I’m also an author & public speaker, who focuses on:

  • Scenario Planning

  • Foresight-Driven Innovation

  • Politics and the Future of Business

I see curiosity as a competitive advantage and aim to help organisations identify future risks and leverage potential opportunities. Re: my background, after a decade with cutting-edge agencies, I co-founded The Future Laboratory then launched my independent consultancy Brand Positive. I’ve worked on int’l projects in the EU, MENA, Asia, Russia & US for a wide range of clients across numerous sectors.

I’ve given ‘Now-Next-Why’ speeches at events from L.A. to Tokyo & Helsinki to Melbourne, and have lectured at universities for over a decade. My first book ‘The Post-Truth Business’’ went to No1 in the ‘Business Bestseller’ charts (it’s being updated in 2026) and I then wrote ‘Influencers & Revolutionaries’ that was shortlisted for the ‘Business Book of the Year’ Awards. My podcast ‘The New Abnormal’ has 250,000+ downloads.

Having liaised with them for many years, I’m also UK Assoc Partner for the Copenhagen Institute for Futures Studies, an NGO renowned for ‘applied thought-leadership’ re: scenario planning, risk analysis, innovation inspiration & strategy development. I assist their clients by conducting futures research, along with giving speeches and running courses for CIFS.